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Why Jury Impressions?Because You and Your Clients Cannot Afford Not To

We are a focus group and jury consulting company run by trial lawyers for trial lawyers.


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Jury Impressions is a jury consulting company designed by trial lawyers for trial lawyers in order to provide the juror feedback so vital to success in your case. We provide quantitative and qualitative juror-based research designed specifically for your case. Our team has a long record of helping fellow trial lawyers obtain multi-million-dollar verdicts and settlements in a wide variety of cases throughout the United States. By tailoring objective data and feedback from jurors to the specific facts and law of your case, we help you deliver outcomes for your clients that simply are not achievable without the insight and expertise our juror based platform provides.

Since our team is comprised of experienced trial lawyers and trial staff, we are keenly aware of the legal and procedural aspects of your case, and we know how best to utilize the juror data to maximize your case for settlement or trial. We strive to make the process seamless and efficient for busy trial lawyers.

Jury Impressions was developed by Irv Cantor, who has over 44 years of trial experience with over 50 verdicts and settlements exceeding $1,000,000 in his own cases, and decades of successfully collaborating with other trial lawyers in hundreds of significant cases.

How We




This is your case; We are just here to help. We serve as your silent partner.



You can engage us for a specific sum or on a contingency basis. Your payment to us is a recoverable cost in your case.


Representative Jurors

We recruit jurors that match the actual demographics of the forum where your case will be tried. We have a vast candidate pool that we filter and construct focus groups, mock juries, and large data collection methodologies. This allows us to provide valuable feedback and data for your case - the type of critical intel that only a juror-based system can provide.

Why the need for

Juror-Obtained data,
focus groups,
and mock trials?

  • What do jurors think about my case?
  • What will resonate with the jury?
  • What will turn off the jury?
  • What themes should I emphasize in my case?
  • Which jurors do I want for my case?
  • What is my case worth?
  • Where should I file my case?
  • Which witnesses will the jury believe?

These are just a few questions that trial lawyers have in every case. While experience, instinct, and common sense are typically used to answer these important questions, objective research obtained from jury simulation and group dynamics provides information that best positions you to make the critical decisions in your case.


Can you afford not to obtain objective research derived from the perspective of the jury before you settle your case or go to trial?

Jury Impressions can help you take some of the guesswork out of litigation.
Please contact us to discuss how we may be of assistance to you.


Objective, Strategic Case Analysis

  • Issues Identification
  • Strategic Plan to
    Evaluate Case Issues to
  • Quantitative and Qualitative Strategies designed for your case

Quantitative Analysis

  • Large Pool of Jurors
  • Juror Responses to Issues Specific to Your Case
  • Summary of Data Collected from Jurors
Jurors sitting  in courtroom

Qualitative Analysis

  • Focus Groups with group dynamics
  • Mock Trials with group dynamics
  • Video Taping of All Deliberations

Summary of Results of Quantitative and Qualitative Analyses

  • Issues and Themes for the case
  • Identification of case weaknesses
  • Recommendations to turn case negatives into positives
  • Devil’s Advocate for the opposing side



The lawyers and law firms who have utilized our services have told us that they value the juror feedback and in-depth analysis our system provides.

We have worked with hundreds of lawyers around the country on a wide variety of cases, many of which have resulted in multi-million dollar verdicts and settlements. Among the cases we worked on, were a $47,500,000 recovery in a motor vehicle case in Virginia and an $11,000,000 verdict in an injury case in Georgia, in which our focus group jury had rendered an $11,000,000 verdict.

Here’s what some of our colleagues with whom we have partnered with over the years have had to say about their experience with Jury Impressions:

"Jury Impressions has been invaluable to the success of my cases, and are often the most important "discovery" you will do. ..."
Charles F. Purcell
Purcell & Purcell
"Jury Impressions is an affordable, extremely professional jury consulting company that is indispensable to testing damages, lay and expert witnesses, venue, and audio–visuals, among innumerable other trial variables. ..."
Mahlon "Bud" Funk, Jr.
"... The bottom line is that this worked out tremendously well for my client, for which I give a large measure of credit to the focus group conducted by Irv and Jury Impressions."
Frank Hilton
Wharton Aldhizer & Weaver
"I wholeheartedly recommend the services of Jury Impressions. ... I highly recommend Mr. Cantor and Jury Impressions to you for Focus Group Services."
Leonard C. Heath Jr.
Heath, Overbey, Verser & Old

Why the need for


Jury Impressions offers a full menu of services, designed to assist the busy trial lawyer to maximize his or her success at trial or settlement. We tailor our services to match the specific needs of the trial lawyers we serve. We are glad to provide our prospective clients with a proposal and pricing to meet their case requirements.

Meet Joseph of Jury Impressions

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Meet Elliott of Jury Impressions

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Among our services include:

  • Quantitative Analysis from Large Number of Jurors
  • Qualitative Analysis
  • Focus Groups
  • Mock Trials
  • Attorney Round Table to Identify and Discuss Case Weaknesses, Anticipated Defenses, and Case Specific Issues
  • Jury Selection
  • Shadow Juries
  • Consulting Services
  • Co-Counsel Services
    • Silent Partner
    • Limited Issue Partner
    • Trial Co-Counsel


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VLW Reader Rankings 2023 Winner

We are pleased to announce that Jury Impressions was selected as the Virginia Lawyers Weekly Reader Rankings winner for the top Jury/Trial Consulting Company in Central Virginia! This edition of Reader Rankings focused on the metro Richmond area and the surrounding
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Virginia Law Firm Obtains $47,500,000 Settlement in Motor Vehicle Case

Jury Impressions conducted multiple focus groups for this case. This is the largest known settlement ever in Virginia for a single injury victim. Congratulations to Chris Guedri & Trent Kerns of Allen & Allen on this settlement.
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Atlanta Law Firm Obtains $11 Million Verdict In Mild Brain Injury Case — Jury Impressions Conducted Focus Group Prior To Trial Also Resulting In $11 Million Verdict

Congratulations to Keenan Nix and Chris Graddock of the law firm of Morgan and Morgan for obtaining an $11 million verdict in a mild traumatic brain injury case in DeKalb County, Georgia. Keenan and Chris asked Jury Impressions to conduct a
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Contact info

For lawyers interested in services, please contact Irv Cantor: