Jury Impressions is a trial consulting company designed to provide busy trial lawyers with affordable focus groups, mock trials, and consulting services by a veteran team. The company was founded in 2005 by Irvin V. Cantor, an active trial lawyer with over 39 years of experience in the courtroom who has conducted over 450 focus groups in his career.

Since all of the focus groups, mock trials, shadow juries, and other services offered by Jury Impressions are designed by an experienced trial lawyer, Jury Impressions’ clients benefit from the insight and strategy such experience brings. Jury Impressions has an impressive record of satisfied trial lawyers who have utilized the services of Jury Impressions to conduct focus groups and mock trials in cases resulting in numerous multi-million dollar verdicts and settlements.


● What do jurors think about my case?
● What will resonate with the jury?
● What will turn off the jury?
● What themes should I emphasize in my case?
● Which jurors do I want for my case?
● What is my case worth?
● Where should I file my case?
● Which witnesses will the jury believe?

These are just a few questions that trial lawyers have in every case. While experience, instinct, and common sense are typically used to answer these important questions, objective research obtained from jury simulation and group dynamics provides information that best positions you to make the critical decisions in your case.


Can you afford not to obtain objective research derived from the perspective of the jury before you settle your case or go to trial?

Jury Impressions can help you take some of the guesswork out of litigation. Please contact us to discuss how we may be of assistance to you.


  • Jury Impressions offers a full menu of services, designed to assist the busy trial lawyer to maximize his or her success at trial or settlement. We tailor our services to match the specific needs of the trial lawyers we serve. We are glad to provide our prospective clients with a proposal and pricing to meet their case requirements. Among our services include:

    • Mock Trials
    • Jury Focus Groups
    • Jury Panel Research
    • Shadow Juries
    • Post-Trial Jury Interviews
    • Consulting Services

  • Mock Trials and Focus Groups


    We believe the best way to meaningfully test issues in a case to be decided by a jury is to simulate the group dynamics of actual jurors demographically matched to the forum jurisdiction where the case is pending or will be filed. Our typical format for conducting mock trials and focus groups include the following:

    ● Jurors selected from the forum jurisdiction where the case is pending or will be filed, demographically matched to the forum jurisdiction.
    ● 2 - 3 panels of jurors.
    ● Neutral presentation of case with selected videotapes, photographs, and other evidence.
    ● Individual juror reaction questionnaires.
    ● Deliberation as jury with real group dynamics.
    ● Real time video monitoring of jury deliberations, with videotaping of the deliberations.
    ● Post deliberation debriefing and issue discussion.
    ● Notebook of all mock trial/focus group results, including all demographics sheets, videotapes, verdict forms, etc.


We provide a quote for services prior to working on all projects.
Please call us for a free quote.


We will work on a contingency fee in many instances.
Please call us to inquire if a contingency fee would be appropriate for you.


  • Irv Cantor
  • Elliott Buckner
  • Janie Devers
  • Joseph Cantor
  • Greg Boyajian


  • "Our office needed to get an outside view and opinion about a game changing issue related to our client's past. How a jury weighed its significance was critical to how we were going to try our case. Embrace or run from it. Irv Cantor and his team synthesized the issue carefully and then did a world class job of presenting it to their focus groups. It made all the difference. I know we will work with them on every large, and most medium, cases in our office in the future."

    Jeff Breit
    Breit Drescher Imprevento & Walker

  • "Jury Impressions is an affordable, extremely professional jury consulting company that is indispensable to testing damages, lay and expert witnesses, venue, and audio–visuals, among innumerable other trial variables. Moreover, the experience, insight and guidance of Irv Cantor is invaluable. Our law firm's Catastrophic Injury Group will never submit a significant case to trial without first employing Jury Impressions to conduct multiple jury focus group panels."

    Mahlon "Bud" Funk, Jr.
    Hirsche Fleischer

  • "I have used Jury Impressions on several occasions to test themes and value for my cases. They do fabulous work in arranging a representative pool of mock jurors from the venue and put on a presentation well worth the investment. The videos from the deliberations provide excellent ammunition for convincing adjusters of the verdict value of your case. Irv Cantor's vast experience as a trial lawyer is a value multiplier. I wouldn't use anyone else."

    Jonathan E. Halperin
    The Halperin Law Center

  • "Jury Impressions has been invaluable to the success of my cases, and is often the most important "discovery" you will do. On many occasions, we have learned specific weaknesses in our cases that we could address early on by meeting with our witnesses, or with experts, and turning these weaknesses into strengths that were ultimately critical to resolving our cases successfully. Irv Cantor and his staff do a fantastic job, and I would strongly recommend that you use them whenever possible in your cases."

    Charles F. Purcell
    Purcell & Purcell

  • "Jury Impressions, Irv Cantor and his staff are great. I needed help to focus on a very complicated medical malpractice case and they gave me exactly what I needed. Rather than a pat on the back for how well I had lined up my case, I got the constructive criticism I needed to re-tool my evidence and experts. Irv and his staff made this a very easy process and were sensitive to costs during the entire process. The presentations and deliberations were videotaped for us to dissect later at our leisure. And, although they worked with us on a very liberal time-line in terms of the trial date (because of a continuance), they were also willing to do back flips on short notice before the continuance. I would not hesitate to use and/or recommend Jury Impressions in the future. The bottom line is that this worked out tremendously well for my client, for which I give a large measure of credit to the focus group conducted by Irv and Jury Impressions."

    Frank Hilton
    Wharton Aldhizer & Weaver

  • "As a trial lawyer, I enjoy working with Irv Cantor and Greg Boyajian when I need to pull together a focus group for a significant personal injury case. Jury Impressions will do all the work–and the result is an unbiased view of my case, together with information that I would not be able to obtain on my own. Putting on a focus group tells you how lay people see your case. In one of my cases, the focus jurors did not have a problem with the amount I sued for, making it easier for me to ask a jury for that same amount. And guess what? The jury returned a verdict for the same amount. I was pleased, as it was the highest verdict of my career!! Thanks to Irv and Greg. I appreciate all that you do for us as trial lawyers!"

    Barbara S. Williams
    Barbara S. Williams, P.C.

  • "Jury Impressions is a tremendous litigation analytic. Their unique approach to the presentation of the case through a neutral case evaluation forces you to learn every detail of your case and, more importantly, your opponent's case. You are literally ready to go to trial after investing in this comprehensive case and issue analysis.

    The panelists are highly representative of your jurisdictions jury pool. Observing the deliberation process in real time, then later analyzing it through viewing of videotapes, allows you to test theories, defenses, and case value. Additionally, it allows you an advantage in profiling potential jurors that are both pro and con to your case, or specific key issues within your case. And, as has been my experience, the panelists will focus on an issue that you never would have thought to be a pivotal point or " magic bullet", which makes the entire process exponentially more valuable.

    I have used the deliberation videotapes in a montage format as leverage in mediation and settlement.

    It is time and money well spent. You leave with a strong sense of confidence and direction for your case."

    G.A. "Chip" Kalbaugh, Jr.
    Kalbaugh Pfund & Messersmith

  • "Well worth the investment. Jury Impressions helped us focus in on the most important themes and facts that were crucial to our trial presentation. Watching jurors react to and discuss the case allowed us to emphasize important aspects of our case and also anticipate defense arguments that resonated with the jury. Additionally, we were able to directly communicate with the jurors after their decision and ask specific questions about our case and their verdict. The information that we learned from the focus group was woven into voire dire, opening statement and our examination of witnesses."

    Kevin D. Sharp
    Bennett and Zydron

  • "The insight into my cases gained from working with Jury Impressions allowed me to craft much better trial presentations and sharpen the focus on the strongest evidence in my cases so that I could deliver the best result possible for my clients at trial."

    Fletcher W. Harkrader, III
    Marks & Harrison

  • "I wholeheartedly recommend the services of Jury Impressions. I used Mr. Cantor and his Company for the purposes of conducting a Focus Group for a complicated medical malpractice case pending in the Circuit Court for the City of Richmond. For our Focus Group, Irv and his team recruited an excellent and representative panel of individuals that resembled what you typically find in a Richmond jury. The process that he uses allowed us to investigate and test the theories in our case. Since the case involved four (4) different defendant healthcare providers, in different subspecialties, the videotaped Focus Group discussions were invaluable in not only pointing out the strengths and weaknesses of our case, but also provided helpful information that we used in successfully mediating a substantial settlement for our client. Mr. Cantor’s services definitely added value to our case. I highly recommend Mr. Cantor and Jury Impressions to you for Focus Group Services."

    Leonard C. Heath Jr.
    Heath, Overbey, Verser & Old


  • News & Articles

  • Gary Hershner Obtains $1.75 Million Verdict in Motor Vehicle Injury Case in Richmond, Virginia
    Congratulations to Gary Hershner for obtaining a verdict of $1,750,000 in a motor vehicle injury case in Richmond Circuit Court on Tuesday. Gary asked Jury Impressions to conduct a focus group of the case a few weeks before trial.

  • Irvin V. Cantor Inducted into the Virginia Lawyers Hall of Fame
    On June 12, 2018, Jury Impressions Legal Consultant Irvin V. Cantor was inducted into the Virginia Lawyers Hall of Fame. Virginia Lawyers Weekly established the Hall of Fame in 2018 to recognize Virginia's most significant senior lawyers. Membership in the Hall of Fame is reserved for Virginia lawyers age 60 and over. Criteria for inclusion in the hall include: career accomplishments, contributions to the development of law in Virginia, contributions to the bar, contributions to the Commonwealth of Virginia, and efforts to improve the quality of justice in Virginia.

    Irv was one of only 33 total members of the Hall of Fame's inaugural class. The induction ceremony took place at the John Marshall Hotel in Richmond, Virginia.

    Read more about the inaugural class of the Virginia Lawyers Hall of Fame here.

  • Arlington Law Firm Obtains $2 Million Verdict in Medical Malpractice Case
    Congratulations to Scott Perry and Mikhael Charnoff for obtaining a verdict of $2,000,000 in a medical malpractice case in Fredericksburg, Virginia. The case involved a podiatrist’s failure to recognize a blood clot before a routine surgery, which led to an above-the-knee amputation. Scott and Mikhael asked Jury Impressions to conduct a focus group in the case a few weeks prior to trial. Scott and Mikhael stated: “We completely changed the presentation of the case based upon the feedback we learned from the focus group jurors, specifically focusing on the metadata which uncovered a late entry in the medical records. This was a no offer case, and we obtained a $2,000,000 verdict from the jury, who deliberated for only 45 minutes.”

  • Norfolk Law Firm Obtains $2.06 Million Verdict in Slip and Fall Case
    Congratulations to Tom Fitzgerald of Kalfus & Nachman for obtaining a verdict of $2,060,000 in a slip and fall case in Virginia. Tom asked Jury Impressions to conduct a focus group a few weeks prior to trial. Virginia Lawyers Weekly published a Trial Report on the case.

  • Atlanta Law Firm Obtains $11 Million Verdict In Mild Brain Injury Case — Jury Impressions Conducted Focus Group Prior To Trial Also Resulting In $11 Million Verdict

    Congratulations to Keenan Nix and Chris Graddock of the law firm of Morgan and Morgan for obtaining an $11 million verdict in a mild traumatic brain injury case in DeKalb County, Georgia. Keenan and Chris asked Jury Impressions to conduct a focus group in the case a few weeks prior to trial. The focus group also returned a verdict for $11 million.


  • The Virginia State Bar Magazine reviewed the book, The Art and Science of Mastering The Jury Trial, co-authored by Irv Cantor and Judge Sam Johnston. Read the review

  • The Brain Behind Brain Injuries, 2015 Super Lawyers Virginia and West Virginia Magazine. Irv Cantor discusses his experience and expertise in the field of brain injury litigation...


  • CSFGB President and trial attorney Irv Cantor and Judge Samuel Johnston have written The Art and Science of Mastering the Jury Trial. The book is published by Virginia Trial Lawyers Foundation and should assist the user in preparing for a jury trial, trying a case before a jury, and the actions that need to be taken post-trial.


  • Press Releases

  • Jury Impressions was once again selected by the readers of Virginia Lawyers Weekly as one of the Best Jury/ Trial Consulting Services in Virginia for 2019. Thank you to the many terrific trial lawyers who voted for us!

  • Jury Impressions was once again selected by the readers of Virginia Lawyers Weekly as one of the Best Jury/ Trial Consulting Services in Virginia for 2018. Thank you to all of our clients for their vote of appreciation and confidence in us!

  • Jury Impressions was selected as one of the Best Jury/ Trial Consulting Services in the 2017 Reader Rankings published by Virginia Lawyers Weekly

  • Irvin Cantor was voted to the "Top 10 Virginia Super Lawyers" list for 2016 selection his third consecutive year earning this distinction more

  • On Friday, November 10, 2017, Irv Cantor will speak to The Etheridge Society in Charlottesville, VA, regarding the use of focus groups in medical malpractice cases. His talk is entitled "What We Have Learned From Focus Groups and How to Use Focus Groups to Win Your Case."

  • Blog Entries

  • Mock Trials and Focus Groups: Are They Helpful?

    A mock trial or focus group is the most important tool available to a trial lawyer in preparing his or her case. How can a trial lawyer best assess how jurors may react to issues, claims, witnesses, and parties? Gut feeling? Experience in similar cases? Results in other cases? Certainly these methods have merit...

  • Mock Trials and Focus Groups: How Are They Conducted?

    The goal of the trial lawyer in using a mock trial or focus group in his or her case is to obtain objective information from a group of individuals demographically similar to the real jurors. Consequently, the mock trial or focus group should be designed and implemented to efficiently and effectively provide such information...

  • Mock Trial Arbitrations and Mediations: A New Approach To Case Resolution

    In many cases, the stumbling block to settlement is the parties' polar opposite views of what the likely jury verdict will be. Impasse is typically reached in these situations when the parties dig their heels in, often declaring either: "The jury is going to nail the defendant and award a huge amount of money to the plaintiff" or...

  • Focus Groups & Mock Trials: Invaluable Tools for Brain Injury Cases

    An individual who has suffered a brain injury often looks perfectly normal to the casual observer, but in reality has had his or her life completely altered as a result of the brain injury. Effective advocacy in these cases requires the trial lawyer to know how to educate the jury regarding all of the problems–physical, cognitive...